
Resume
Emily McCarthy
San Francisco, CA 94118
emilyfrancesmccarthy@gmail.com I linkedin.com/in/emilyfmccarthy
Education
American University, Washington, D.C.
August 2021-May 2025
B.A. in Political Science and Public Relations & Strategic Communications
Professional Summary
Enthusiastic and highly motivated soon to be graduate with a B.A. in Political Science and Public Relations & Strategic Communications. Proven ability to enhance digital presence, manage social media, and develop engaging content. Eager to apply strong communication and digital marketing skills to a Public Relations role, with a particular interest in crisis communications.
Work Experience
ConnectedSF, San Francisco, CA — Social Media and Outreach Intern
May 2024- PRESENT
Collaborating with nonprofit founders to increase local awareness through targeted social media campaigns and community outreach initiatives.
Supporting the Executive Director with digital communications, including social media campaigns, SMS campaigns, and content creation.
Increasing digital presence across social media platforms, resulting in a 75% increase in followers on X and 100% increase on Instagram.
Enhancing SEO strategies for 13 websites, leading to 454.12% increase in organic search traffic and improved search engine rankings.
Managing social media presence for ConnectedSF, and 11 neighborhood groups across multiple platforms like Instagram, Facebook, and X, ensuring consistent brand messaging.
Promoting events and community-led initiatives through targeted social media and email marketing, boosting attendance by 50% and expanding community reach.
Music is First!, San Francisco, CA — Intern
July 2022 - PRESENT
Supporting nonprofit founders with daily operations, including managing public inquiries, conducting grant research, and curating engaging social media content to increase follower engagement.
Contributing to the company's growth by maintaining communication with partners, donors, and assisting with grant applications.
Transforming long-form content (blog posts, articles, grant proposals) into engaging micro-content for social media, increasing engagement and awareness of organizational accomplishments.
Nino’s Bakery, Washington, DC — Lead Barista
December 2022 - PRESENT
Mentoring and training new baristas on coffee preparation techniques, customer service standards, and operational procedures, ensuring consistent quality and a positive brand experience.
Cultivating positive relationships with customers, building rapport and ensuring a memorable experience to foster loyalty.
Crafting high-quality coffee beverages with artistic latte art, enhancing the customer experience and showcasing attention to detail.
Skills
SEO
Public Speaking
Crisis Communication
Microsoft + Google Suites
Strategic Communication
Digital Marketing
Canva + Adobe
Muck Rack + Hootsuite
PR Writing